If you are already trying to put together your cleaning business portfolio, then this already means that you are really close to start operating your house cleaning business.
What you put in your portfolio will be your client’s way of assessing your skills and expertise as a cleaner. So you will include photographs, some brochures, flyers, leaflets, some letters of recommendation, and some testimonials from your previous clients, and if applicable, some newspaper clippings that features you as a cleaner or your newly formed company. But then, the next question is, if you are a new cleaner and your cleaning business startup is not even complete yet, how do you get hold of these?
Gathering materials for your portfolio can be a dilemma if you don’t know what to do. Here are some tips on how to get hold of these stuffs even if you are just starting out as a cleaner.
Photographs
What you need are photographs of your work. So it doesn’t mean that it has to be a client’s home. What is important is that it is an evidence of your work. So you can actually clean your own home and take a few snapshots of it. You can also ask your close friends and family members if you can clean their homes, in exchange for permission to take photos of the areas or rooms that you serviced, and including them in your portfolio. The good news about this strategy is that friends and family members are people who are very much willing to help you out as you start your new business. If there’s something that they can do for your cleaning business, startup stuff and all, they are most definitely glad to do it.
In fact, you can even point out to your clients who are viewing your portfolio that a particular photograph is that of your own home, wherein you believe that certain products are best in cleaning certain stuffs. This is actually cleaning business marketing too. If you believe in your own products and service, if it is good enough for your own home, then people will have more faith in your services as well.
Testimonials
Another cleaning business marketing strategy is to have testimonials or recommendation letters from clients or those whom you have rendered cleaning services to. Just like photos, you can clean your friends’ and family’s homes in exchange for an honest testimonial. These are client feedback – on paper. Later on you can add new ones from paying clients.
Well, the house cleaning business is a business with growing trends too. So keep your portfolio updated with certificates from workshops and seminars on it too.
