When creating a new business, you are under immense pressure. You have a lot to do and the expectations are high, both of yourself and of the people around you.

This means you need to set goals to track your progress, stay motivated, and stay accountable.

But doing so can be risky.

This is because if your goals are too big, they can crush you under the weight of unrealistic expectations. And this can defeat the purpose of having a goal to begin with.

However, like many things in life, there is a catch to this. And not all goals are the same. The secret is to set a goal that motivates you versus one that defeats you.

Are you in this position?

One where you keep agonizing over what you’ve done and whether you’ve accomplished enough? Are you struggling to maintain your entrepreneurial momentum?

Set the right goals

Setting goals is important to maintain entrepreneurial momentum. But setting the wrong goals and having the wrong vision can lead to demotivation and stagnant progress.

This is the opposite of what goal setting is supposed to accomplish. Therefore, setting effective goals in the early days is the foundation for building a successful business.

Set goals that relate to building your business. For example, ask yourself, “What do I need to do to build a successful business?”

Vision is the key energy that drives entrepreneurship. It is what makes entrepreneurs dare to explore, dare to insist, dare to challenge, dare to press on, and dare to have the determination to succeed.

Have a clear vision

Successful entrepreneurs have achieved their goals and purposes by having a clear, solid vision and passionately pursuing it. So to keep your entrepreneurial momentum going, have a clear, ambitious and challenging vision.

Great and successful entrepreneurs persevere and remain committed to their business no matter what. Having a vision and staying focused on it will help you take control of your business and stay connected with your audience.

But maintaining entrepreneurial momentum is not about defining and pursuing a vision. It’s about being able to implement your vision, formulate it into something tangible, and share it. It is crucial to bring the same energy, passion, dedication and drive to a wider audience and team.

Spreading your vision across the company translates it into a culture, because an unshared vision that doesn’t resonate with other people is not a vision. A vision must be believed in, nurtured and pursued in order for it to become a beacon of momentum.